About Spindle
Spindle /ˈspɪndl/ [noun] is a rotating rod, pin, or shaft used as an axis for revolving parts, for twisting and winding materials, or for structural support.
Great marketing doesn't happen in isolation.
It happens when strategy, brand, messaging, channels and execution are connected. Each part working towards the same goal.
That's where Spindle comes in.
Inspired by the component that sits at the centre of a complex system, Spindle brings alignment and momentum to your marketing. Through brand positioning, growth strategy and marketing leadership, we help ambitious businesses turn their marketing into a more powerful engine for growth.
Meet the Founder
Katerina has spent more than a decade building her career in London’s media and marketing industry, working across some of the world’s best-known brands, including L’Oréal, BMW, Carlsberg, Legal & General and Nestlé.
She studied Advertising and Marketing Communications at Bournemouth University before moving into the fast-paced world of marketing. Over the years, she has worked across strategy, media, brand and growth, developing the expertise to turn ambitious marketing plans into commercially focused action.
After many years in the UK, Katerina returned to Cyprus, bringing that experience with her.
She founded Spindle to bring that strategic expertise to businesses looking for clear direction and marketing that delivers meaningful impact. Marketing isn’t one-size-fits-all. Every business has its own goals, challenges, customers and opportunities, and its marketing should reflect that.
Spindle takes a tailored, case-by-case approach, bringing the right strategy, expertise and perspective together to help each business make smarter decisions and move forward with confidence.