Experience across every scale, sector and channel

Over more than a decade in London's leading media and marketing agencies, Katerina has worked on some of the world's best-known brands, alongside ambitious challenger and founder-led businesses, across the UK, Europe and the US. Spindle brings that range to businesses in Cyprus and beyond: global brand rigour, applied at the scale that suits you.

16 clients | 20+ brands | UK, EU & US markets

Across retail, beauty, luxury, food and drink, legal, travel, automotive and the charity sector.

Brands Katerina has worked with

Global and large-scale

  • L'Oréal
    L'Oréal Paris · La Roche-Posay · CeraVe · Vichy

  • Coty Luxury
    Hugo Boss · Gucci · Lacoste · Chloé

  • Carlsberg Group
    Carlsberg · Poretti

  • Foot Locker
    Markets: UK, Germany, France, Portugal, Spain + other EU markets

  • Nestlé

  • BMW

  • B&Q

  • WWF

Established and mid-size

  • Davines
    Markets: UK, EU and US

  • Lakeland

  • Space NK

  • Monarch Airlines (previously)

  • Park Resorts

  • Donald Russell

Founder-led and emerging

  • Dr Barbara Sturm
    Markets: UK, Germany, US

  • Gousto

Multi-market work spanning the UK, Europe and the US. Partnership work includes e-commerce planning with Amazon.

Across every discipline

Integrated media planning
Paid search, social, display, programmatic, video and traditional media, planned audience-first.

Customer and audience strategy
Journey mapping, insight and research that show where to focus.

Data and measurement
Econometrics, media mix modelling, forecasting and testing roadmaps.

Performance and e-commerce
Affiliate, social and display activity, plus e-commerce planning.

Budget and commercial management
Multi-million and global budgets planned, tracked and optimised for return.

Leadership and new business
Led and trained teams, ran an apprenticeship programme, and supported pitches and proposals.

  • Led integrated marketing projects across digital and offline channels, managing multi-million-pound budgets and a team of two Planning Managers.

  • Led customer-centric, data-driven strategy, from journey mapping to testing roadmaps across global and local clients, managed global marketing budgets, and led the agency's apprenticeship programme.

  • Led annual 360 planning across offline and digital channels for multiple brands, working with senior stakeholders and global agency leads based in EU and the US.

  • Managed client relationships and campaign delivery across L'Oréal's portfolio and led econometrics projects.

  • Managed digital planning, affiliates and social activity for several clients, leading the account team.

Every business is different.

The discipline behind great marketing isn’t.

Let’s talk about what it could do for yours.

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